Alternative music has had a significant effect on how today's youths act and dress. Usually shortened to 'alt-rock' or simply 'alternative', alternative rock music is a genre most famous for the fans it acquires rather than the music itself. It emerged in the '80's, but did not really catch on until mid '90's, until about the time of Nirvana.
Such a band represented a break from the innovative, hyper rational post-punk years and introduced a whole new generation of music that would change the youths of today. Alternative bands built underground followings by touring constantly and regularly releasing new songs for their small and select fan bases.
So many sub-genres of music are associated with alternative music that most of the bands have tried hard to get away from being considered in such a vague genre. Some such genres are: grunge, britpop, gothic rock, indie and emo. These genres and unified by the fact that they all have blossomed from punk rock music.
The young people identified with such genres usually refer to themselves as 'emos' or 'scene kids', something which came about from their peers intending to insult them. The names caught on, however, and to this day anyone interested in bands such as My Chemical Romance as referred to as 'Emos' and anyone interested in bands such as 3OH!3 are referred to as 'Scenes'. Associated with these stereotypes comes a very rigid style of clothing that anyone 'Scene' or 'Emo' has to stick to if they wish to be accepted within such a group.
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